[19] By the 1960s, however, cultural responses to the Interstate were beginning 
        to change. Thirty years after the Futurama exhibition, J G Ballard penned 
        The Atrocity Exhibition (1970), a dreamlike and fractured series 
        of narratives which imagined near-future highways in a darker light. These 
        generic highways, imagined by a British writer but realized in the nightmarish 
        quality of the LA freeway system, Ballard called "Autogeddon":
              Waking: the concrete embankment of a motorway extension. Roadworks, 
              cars drumming two hundred yards below. In the sunlight the seams 
              between the sections are illuminated like the sutures of an exposed 
              skull. (31)
         In 
        The Atrocity Exhibition, highways are refigured as a network of 
        fetishized sex and death -- their appeal no longer stemming from the glorious 
        vision of a streamlined future but rather from the inevitability of crash 
        culture. The book iterates road accidents, dismemberments and cut-up women's 
        bodies to create a crash future: "Sequence in slow motion: a landscape 
        of highways and embankments, evening light of fading concrete, intercut 
        with images of a young woman's body" (72). Aside from the gender implications, 
        in themselves troubling, Ballard's Autogeddon is a disturbing vision of 
        a near-future in which sex and death are rendered equivalent by the vertiginous 
        speed of the automobile; the highway, in other words, is haunted by death.
In 
        The Atrocity Exhibition, highways are refigured as a network of 
        fetishized sex and death -- their appeal no longer stemming from the glorious 
        vision of a streamlined future but rather from the inevitability of crash 
        culture. The book iterates road accidents, dismemberments and cut-up women's 
        bodies to create a crash future: "Sequence in slow motion: a landscape 
        of highways and embankments, evening light of fading concrete, intercut 
        with images of a young woman's body" (72). Aside from the gender implications, 
        in themselves troubling, Ballard's Autogeddon is a disturbing vision of 
        a near-future in which sex and death are rendered equivalent by the vertiginous 
        speed of the automobile; the highway, in other words, is haunted by death. 
        
              [20] In his notes on The Atrocity Exhibition twenty years later, Ballard 
        would observe that
        ... the car crash differs from other disasters 
        in that it involves the most powerfully advertised commercial product 
        of this century, an iconic entity that combines the elements of speed, 
        power, dream and freedom within a highly stylized format that defuses 
        any fears we may have of the inherent dangers of these violent and unstable 
        machines. (97)
        Despite the preeminence of the automobile in this statement, though, something 
        else is also going on in Ballard's text. The car is really secondary to 
        the space in which it exists: the highway system itself. In fact, he suggests, 
        "[t]he ultimate concept car will move so fast, even at rest, as to be 
        invisible" (98). The Atrocity Exhibition imagines a world in which 
        the highway has exhausted its own future, so that the world is re-presented 
        as an extended moment; a car-crash which never ends but endlessly repeats, 
        so that the space of the highway replaces the functioning of narrative 
        time.